Free U.S. shipping on orders $30+ (excludes AK & HI)
  • 0 ($0.00)

De compras con él y ella: Técnicas de mercadeo para entender cómo venderles al hombre y a la mujer

Elizabeth Pace
Regular price
$14.99
Sale price
$10.49
Save 30%
Quantity must be 1 or more

Format:
Free Shipping on orders $30+ (excludes AK & HI)

Product Description
Venda más y mejor conociendo a su cliente.La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se... Read More
Venda más y mejor conociendo a su cliente.
La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro éxito. Para aumentar las ventas, usted debe comprender lo que de manera singular impulsa a sus clientes, masculinos o femeninos, y maximizar sus opciones para comunicarse con ellos. Ya sea que venda productos tangibles como autos y casas o productos intangibles como servicios financieros o soluciones de negocios, De compras con él y ella le ayudará a entender las inherentes percepciones, motivaciones y emociones específicas de los cromosomas X e Y. Estas perspectivas son la manera más poderosa para aumentar los ingresos.



Sell more and better by knowing your customer.
The science is clear: men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy, and consume products and services. As a sales, advertising, or marketing professional, understanding these differences is the key to your success. To increase sales, you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible products like financial services or business solutions, De compras con él y ella will help you understand the inherent perceptions, motivations, and emotions specific to the X and the Y chromosomes. These insights are the most powerful way to increase revenue. Read Less

Additional Information
  • Contributor(s)Elizabeth Pace
  • ISBN-139781602552890
  • Publish Date12/01/2009
  • PublisherGrupo Nelson
  • Format Softcover
  • LanguageSpanish
  • Weight (lbs)0.54 lb
  • Case Weight (lbs)19.44 lb
  • Dimensions 8.3(h) x 5.5(w) x 0.8(d) inches
  • Pages256
  • Price $10.49

How our s work

eBooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all eBook purchases, you will be prompted to create an account or login with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
  • E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
  • For more information about how to access eBooks purchased on FaithGateway, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on FaithGateway, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on FaithGateway, click here for our FAQs.

Reviews

You May Also Like