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La dictadura de los datos: La verdadera historia desde dentro de Cambridge Analytica y cómo el Big Data, Trump y Facebook corrompieron la democracia, y cómo puede volver a pasar

Brittany Kaiser
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Brittany Kaiser, una ex directiva de Cambridge Analytica, la empresa que se dedicó durante años a manipular procesos electorales en numeroso... Read More

Brittany Kaiser, una ex directiva de Cambridge Analytica, la empresa que se dedicó durante años a manipular procesos electorales en numerosos países del mundo, cuenta cómo fue que Facebook y las transnacionales de internet torcieron el proceso electoral en el que Donald Trump ganó la Presidencia de Estados Unidos.

Ella revela cómo las políticas laxas de Facebook y la falta de leyes nacionales permitieron que los votantes fueran manipulados tanto en Gran Bretaña como en los Estados Unidos, donde se adjudicaron datos personales para difundir noticias falsas y mensajes racistas durante la votación del Brexit y la elección estadunidense de 2016. Pero el daño no ha terminado, advierte Kaiser. La elección de 2020 también puede verse comprometida.

Kaiser tomó la difícil decisión de exponer la verdad arriesgando su carrera, sus relaciones y su seguridad personal. Habló a las autoridades sobre las prácticas comerciales poco éticas de la industria de los datos, y finalmente testificó ante el Congreso de los Estados Unidos, ayudando a la investigación del abogado Robert Mueller sobre la interferencia de Rusia en las elecciones de 2016, junto con al menos otras 10 investigaciones internacionales.

Repleto de historias e ideas nunca antes contadas públicamente, Kaiser aboga por la regulación, argumentando que la supervisión legal de la industria de los datos no solo es justificable, sino esencial para garantizar la seguridad a largo plazo de nuestra democracia.




In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump—and how this could easily happen again in the 2020 presidential election.

When Brittany Kaiser joined Cambridge Analytica—the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer—she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama’s 2008 campaign, Kaiser’s goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy.

Targeted is Kaiser’s eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook’s lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponized to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn’t done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing.

In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry’s unethical business practices, eventually testifying before Parliament about the company’s Brexit efforts and helping Special Counsel Robert Mueller’s investigation into Russian interference in the 2016 election, alongside at least 10 other international investigations.

Packed with never-before-publicly-told stories and insights, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.

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Additional Information
  • Contributor(s)Brittany Kaiser
  • About the Contributor(s) Brittany Kaiser nació en Houston y creció en Chicago. Formó parte del equipo de medios de Barack Obama durante su...

    Brittany Kaiser nació en Houston y creció en Chicago. Formó parte del equipo de medios de Barack Obama durante su campaña presidencial en 2007, trabajó para Amnistía Internacional y Cambridge Analytica en el Reino Unido y los EE. UU. durante tres años y medio antes de sacar a la luz las prácticas comerciales poco éticas de la industria global de datos.

    Se convirtió en una apasionada activista política desde muy joven. Es licenciada en Derecho de los derechos humanos y relaciones internacionales.

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  • ISBN-139786078589869
  • Publish Date12/24/2019
  • PublisherHarperCollins Mexico
  • Format eBook
  • LanguageSpanish
  • Pages400
  • Price $9.99

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