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El arte de la guerra para la pequeña y mediana empresa: Derrote a la competencia y domine el mercado con las estrategias magistrales de Sun Tzu

Becky Sheetz-Runkle
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El libro El arte de la guerra ha inspirado a líderes en todo el mundo con sus brillantes estrategias para prevalecer sobre los adversarios, a pesar... Read More
El libro El arte de la guerra ha inspirado a líderes en todo el mundo con sus brillantes estrategias para prevalecer sobre los adversarios, a pesar de lo grande o intimidante que estos sean. Estrategia, posicionamiento, planeamiento, liderazgo—todo esto es esencial para convertirse en un oponente más fuerte y con mejores bases. Los propietarios de pequeños negocios que contienden por el mercado, pueden en la misma forma, vencer a grandes negocios—incluyendo las grandes potencias de la industria. El arte de guerra para pequeños negocios convierte el clásico tratado de Sun Tzu’s en 12 lecciones poderosas, las cuales revelan como: · Elegir el terreno perfecto para las batallas · Preparar sin caer presa de la parálisis · Atacar los puntos débiles de tu competidor · Enfocar los recursos en conquistar retos clave · Llegar donde el enemigo no llega · Consolidad victorias · Construir y fortalecer alianzas estratégicas El arte de guerra para pequeños negocios te ayudará a adueñarte de sectores cruciales y a emerger victorioso.



SPANISH EDITION: Sun Tzu’s The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership—all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. And now, filled with examples from innovative small businesses, The Arte of War for Small Business translates Sun Tzu’s classic treatise into 12 powerful lesson, revealing how to:

·         Choose the right ground four your battles

·         Prepare without falling prey to paralysis

·         Strike your competitors’ weakest points

·         Focus resources on conquering key challenges

·         Go where the enemy is not

·         Consolidate victories

·         Build and leverage strategic alliances

·         And more

Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver and outstrategize competitors—The Art of War for Small Business will help you capture crucial sectors and emerge victorious.

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Additional Information
  • Contributor(s)Becky Sheetz-Runkle
  • About the Contributor(s) Becky es autora, conferencista, maestra de artes marciales y estratega en mercadeo. Es una oradora comprometida con las empresas y...

    Becky es autora, conferencista, maestra de artes marciales y estratega en mercadeo. Es una oradora comprometida con las empresas y grupos empresariales de mujeres. Habla sobre la estrategia de Sun Tzu con grupos empresariales de hombres y mujeres. Su libro, Sun Tzu para mujeres: el arte de la guerra para ganar en los negocios, ha sido llamado de «lectura obligatoria» por Today’s Chicago Woman, recomendado por la revista Baseline a sus lectores de nivel C, mencionada en The Economist, y es un libro destacado y seleccionado por los lectores en la revista Today’s Financial Women.

    Posee veinte años de experiencia en comunicaciones y estrategias de mercadotecnia. Es una autoridad reconocida en temas críticos para las mujeres en los negocios, fue columnista del Washington Business Journal y con frecuencia fue publicada y entrevistada por impresos nacionales, web, radio y medios televisivos.

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  • ISBN-139780718034603
  • Publish Date08/25/2015
  • PublisherGrupo Nelson
  • Format eBook
  • LanguageSpanish
  • Pages240
  • Price $7.49

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  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
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