Free U.S. shipping on orders $35+ (excludes AK & HI)
  • 0 ($0.00)

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Audiobook (Unabridged)

Steve Robinson
Narrated by: Milton Bagby
Regular price
$20.99
Sale price
$14.69
Save 30%
Quantity must be 1 or more

Format:

Product Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing up... Read More

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015--and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. 

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.

Read Less

Additional Information
  • Contributor(s)Steve Robinson
  • Narrator(s) Milton Bagby
  • About the Contributor(s) Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a...

    Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master’s in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren. 

     

    show more
  • ISBN-139781400213214
  • Publish Date06/11/2019
  • PublisherThomas Nelson
  • Format Digital Audio - Unabridged Edition
  • LanguageEnglish
  • Running Time07:22:00
  • Price $14.69

How our s work

eBooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all eBook purchases, you will be prompted to create an account or login with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your eBook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
  • E-Books fulfilled through Glose cannot be printed, downloaded as PDF, or read in other digital readers (like Kindle or Nook).
  • For more information about how to access eBooks purchased on FaithGateway, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on FaithGateway, click here for our FAQs.

Audiobooks purchased here are fulfilled by our partner, Glose. Please note that:

  • For all Audiobook purchases, you will be prompted to create an account or login with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your Audiobook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.com. To log in, select OTHER SIGN IN/LOGIN OPTIONS and then click SIGN IN/LOG IN WITH HARPERCOLLINS, using the same email address and password used for your FaithGateway account.
  • Audiobooks fulfilled through Glose cannot be downloaded for listening in other digital listening apps like iTunes, Google Play, or Audible.
  • For more information and a brief video about how to access Audiobooks purchased on FaithGateway, click here for our FAQs.

Streaming Video purchased here is fulfilled by our partner, Study Gateway. Please note that:

  • For all Streaming Video purchases, you will be prompted to create an account or log in with your existing FaithGateway username and password. This ensures accurate delivery of your items.
  • To access your Streaming Video after purchasing, you can view instantly on your browser on StudyGateway.com. You will receive an email after your purchase with specific instructions on how to view your video.
  • Streaming Video fulfilled through Study Gateway cannot be downloaded for viewing in other digital apps like YouTube or Vimeo.

For more information about how to access our Streaming Videos, please see our FAQs


Reviews

You May Also Like