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Canarios empresariales: Avoid Business Disasters with a Coal Miner's Secrets

Gary Sutton
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Los administradores están preocupados. Y deben estarlo. Las compañías Fortuna 500 despidieron más gente de la que contrataron en las ú... Read More

Los administradores están preocupados. Y deben estarlo. Las compañías Fortuna 500 despidieron más gente de la que contrataron en las últimas dos décadas. Las bancarrotas y los fraudes abundan. En el tumultuoso ambiente de los negocios de la actualidad, los administradores quieren una guía que sea apropiada y concisa, una metáfora única y memorable y que se salga de lo común. Precisamente eso es lo que Canarios empresariales conjuga.


Hay una escasez de libros de negocios que ofrecen esa guía. Se necesita un tema oportuno, una metáfora pegajosa y una mercadotecnia fuera de lo común. Eso es lo que Canarios empresariales presenta. El libro ofrece una guía práctica, alertándoles a los administradores cuando sus negocios están yéndose a pique.


Hace un siglo los mineros colgaban jaulas para canarios en sus túneles. Los pajaritos se callaban cuando un gas venenoso penetraba en la mina, dando a los trabajadores un aviso del peligro que se avecinaba. De la misma manera que los canarios protegían a los mineros, los conceptos de negocios en Canarios empresariales protegerán a los negocios alertando a los ejecutivos y a los administradores cuando sus negocios estén por enfrentar serios problemas.


El libro presenta cinco capítulos vitales que revelan cinco de los peligros más comunes en los negocios, y cada lección está acompañada por una historia basada en el abuelo del autor y su trabajo en la industria del carbón, junto con un « aviso preventivo de canario» aplicable para cada tema.




Managers are nervous. They should be.  Fortune 500 companies fired more employees than they hired in the last two decades. Bankruptcies and fraud abound.  In today's tumultuous business environment, managers want guidance in the form of a timely theme, a unique and memorable metaphor, and outside-the-box-thinking.  That's precisely what Canarios empresariales delivers.

There's no scarcity of business books offering that guidance. It takes a timely theme, a catchy metaphor, and outside-the-box marketing to break through. That's what Canarios empresariales presents. The book offers practical guidelines, showing managers when their business is headed for trouble.

A century ago coal miners hung canary cages in their tunnels. The little birds went silent and dropped when poison gas seeped into the mine, offering workers a warning of the lurking dangers.  In the same way that canaries protected miners, the business principles in Canarios empresariales will protect businesses by alerting executives and managers when their businesses are headed for real trouble.

The book features five core chapters revealing five common business hazards, and each lesson is accompanied by a story based on the author's grandfather and his work in the coal industry, as well as an applicable "canary warning" for each theme.

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Additional Information
  • Contributor(s)Gary Sutton
  • ISBN-139780881138948
  • Publish Date10/18/2005
  • PublisherGrupo Nelson
  • Format Softcover
  • LanguageSpanish
  • Weight (lbs)0.46 lb
  • Case Weight (lbs)16.59 lb
  • Dimensions 8.5(h) x 5.5(w) x 0.38(d) inches
  • Pages160
  • Price $7.69

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