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A New Paradigm for Understanding Youth Culture
Format: Paperback

Availability: In stock

Quick Overview:

Dr. Jeff Keuss argues that instead of characterizing youth in fixed cultural groups, we need to take a qualitative approach that recognizes the “blurred” nature of today’s mobile youth culture. This book will help you rethink the ways in which you view the youth around you and how to measure the effectiveness of your ministry to them.


to today’s blurred youth culture

Mobile. Connected. Wired in. This is a generation that skips over perceived cultural boundaries and resists definition. They are a mash-up of identity, a blur of old categories and classes. Creators and consumers of a rapidly changing culture.

But how does one reach a demographic that is so difficult to pin down?

Many of the most popular approaches to youth ministry today begin by portraying youth as collections of fixed snapshots, “profiles” based on sociological research studies. Yet according to Dr. Jeff Keuss, today’s teens cannot be adequately characterized by these simplistic and static descriptions. Keuss argues that what is needed, instead, is a qualitative approach to describing young people, one that recognizes the “blurred” nature of today’s mobile youth culture.

Jeff Keuss presents an optimistic new way of thinking about youth, one that sees them more holistically and less clinically. As we learn to see youth culture through this new lens, we will become better informed and better equipped to minister to the teens of today’s rapidly changing world. 

Contributor(s) Jeffrey Keuss
About the Contributor(s) Jeffrey Keuss

Jeff Keuss is Professor of Christian Ministry, Theology and Culture at Seattle Pacific University (SPU) in Seattle, Washington. Jeff is a regular contributor to The Kindlings Muse monthly podcast on theology and culture ( His books include Your Neighbor’s Hymnal: What Popular Music Teaches Us about Faith, Hope and Love; Freedom of the Self; A Poetics of Jesus; and The Sacred and the Profane. You can follow him on Twitter @JeffKeuss as well as his blog:

UPC 025986514846
ISBN-10 0310514843
ISBN-13 9780310514848
Release Date Feb 4, 2014
Weight (lbs) 0.4600
Height 8.38
Width 5.5
Length 208
Length Unit Pages
Publisher Zondervan
Price $18.99
Format Paperback
Language English

Customer Reviews

Review by kirk
Overall Rating
Blur: A New Paradigm for Understanding Youth Culture

I feel like this is a great book that shows the importance of bridging the gap between adults and teens and the importance of understanding who teens are and to know the things that make them who they are. I thought this book was easy to read and enjoyed the length of the chapters and how reading this book wasn't a burden. I really enjoy Jeff Keuss' emphasis on building a relationship and connection with teens and avoiding the feeling of generation gap and gives ideas on how we can go about doing so. I would recommend this book to anyone with youth ministry in mind but also keeping in mind that this book is only one of many out there that address the importance of understanding youth (Posted on 10/22/2014)

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