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Dwight D. Eisenhower su liderazgo: Diez estrategias comerciales del gerente general del Día D

Geoff Loftus
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Los métodos de liderazgo de Dwight Eisenhower durante el proyecto más intimidante de la historia, la invasión del Día D, proveen estrategias invalu... Read More

Los métodos de liderazgo de Dwight Eisenhower durante el proyecto más intimidante de la historia, la invasión del Día D, proveen estrategias invaluables para el empresario de hoy.
Ningún gerente general moderno ha conducido tal organización —las inmensas Fuerzas Armadas Aliadas de Estados Unidos, Gran Bretaña y Canadá—, ante tanta presión de tener que alcanzar el éxito. Comienza con él presentándose para trabajar como el gerente general del Día D Inc., teniendo que crear a un cuerpo directivo y compañía, y manejando las invasiones de África y Sicilia. Analizando operativos militares como operaciones comerciales y al general en jefe como gerente general. Proporciona lecciones de gerencia tales como:

  • Conducir la junta directiva: FDR, Churchill y los jefes del Estado Mayor Conjunto
  • Crear la compañía: Convirtiendo a las Fuerzas Armadas Aliadas en una sola fuerza que pudiera cumplir con su misión
  • Comprender la competencia y el mercado: Hitler y la Europa ocupada.



Dwight Eisenhower's leadership methods during the most daunting project in history, the D-Day Invasion, provide invaluable strategies for today's business person.
No modern CEO has ever led such a large organization—the immense Allied military forces of the U.S., Great Britain, and Canada—in the face of such crushing pressure to succeed. Eisenhower su liderazgo begins with Eisenhower reporting for work as the CEO of D-Day Inc., having to create an executive staff and company, and then managing  the invasions of North Africa and Sicily. By analyzing military operations as business operations and the commanding general as CEO, Eisenhower su liderazgo finds management lessons for modern corporate executives, such as:

  • Handling the board of directors: FDR, Churchill, and the Combined Chiefs of Staff
  • Creating the company: Making the Allied military into a single force that could fulfill its mission
  • Understanding the competition and the market: Hitler and Occupied Europe.
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Additional Information
  • Contributor(s)Geoff Loftus
  • ISBN-139781602557994
  • Publish Date09/28/2010
  • PublisherGrupo Nelson
  • Format Softcover
  • LanguageSpanish
  • Weight (lbs)1.02 lb
  • Case Weight (lbs)24.5 lb
  • Dimensions 9.0(h) x 6.25(w) x 0.67(d) inches
  • Pages322
  • Price $10.49

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