De compras con él y ella: Técnicas de mercadeo para entender cómo venderles al hombre y a la mujer

By: Elizabeth Pace
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Sell more and better by knowing your customer.
The science is clear: men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy, and consume products and services.  As a sales, advertising, or marketing professional, understanding these differences is the key to your success.

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